International Institute for Environment and Development
As the online content manager at the International Institute for Environment and Development (IIED) from 2011 – 2013, I
- developed a strategy paper that set out the vision for the website redesign – and its integration with social media channels. And I worked with IIED’s designers and developers to make it happen.
- developed a more intuitive website information architecture, which was later adopted and rolled out to IIED’s print portfolio
- worked with the web team to develop a newly redesigned and restructured website that improved user journeys and saw a steady increase in the number of website visitors
- managed the entire web content audit and web content, working with teams to rewrite sections, and sub-editing much of the content.
I also built up the organisation’s blogging and social media presence. From September ‘11 – August ‘12, 121 blogs were published, a 50% increase on the number produced the year before. Website referrals from social media were up from 1.4% in 2011 to 5% in 2012 – 2013. I increased Twitter follower numbers by 544% in less than 2 years, gaining followers at a higher rate than other think tanks in the same sector.
For more information on what I do, please read my CV.
Read my blog, which features personal blog content and some of the blogs that I have written for IIED.