Suzanne Fisher Murray

Writer, Editor and Content Manager

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Tag Archives: psychology

How stories wake up our senses and rouse our emotions

Posted on February 8, 2013 by Suzanne

While our brains are awfully clever, they’re not always good at distinguishing between reality and fiction. That’s why books hit us so powerfully. According to this fascinating article by Anne Murphy Paul, certain words like “cinnamon” activate parts of the …

Posted in stories and storytelling | Tagged educational entertainment, fiction, language, psychology

What makes people tick

Posted on March 22, 2012 by

You want to convince people to install solar panels on their house because you are passionately driven by a belief that renewable energy solutions are critical to a more sustainable future for the planet. You develop a solar energy campaign …

Posted in Campaigns | Tagged audience research, psychology, renewables

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