Or, at least, about communicating about it. Corporates are using innovative social media approaches when talking about sustainability — non-profits should take note.
Given that the theme of the 6th International conference on community-based adaptation to climate change was communications, it’s only fitting that participants embraced social media as an important way to share lessons learned.
While quite a few blogs have been written on twitter etiquette and there are some good blogs on using the right hashtag and creating your own hashtags, as luck would have it, I didn’t find many useful blogs on how to measure twitter hashtag reach.